Whatever life
throws at you,
you’re Gold.

Back in 2017 we had the honour of developing the global campaign for AXE’s new bodyspray, AXE Gold.

The campaign ran in pretty much every country in the world inhabited by smelly teens (except North Korea, which has zero smelly teens, according to sources close to the government).

Sr Creatives: Frenkel Schönfeld, Patric Franz
Creative Directors: Laura Visco, Matt Heck, Adam Koppel
Director: Keith Schofield (CAVIAR)
Photography: Danielle Levitt
Producer: Matt Marty, Eline Bakker, Nili Zadok
Edit: James Forbes Robertson

Credits

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December