The Other Games
The Other Games (De Andere Spelen) was an initiative by insurer A.S.R. that set out to get children across the Netherlands off the couch and into sports. And not just any sports, but new, more niche, or just lesser known sports.
The project centered around a massive sports event that let over ten thousand kids experience six new sports for free for a day.
The campaign went 360 and beyond. TV, OOH, Social, PR, a free sports discount card, merch and a special Other Games Nickelodeon show.
Sr Creative team: Frenkel Schönfeld, Jan-Willem de Man
ECD: Carlo Cavallone
Design: Robert Nakata, Frank Dresmé
Film Producer: Eline Bakker
Director: Keith McCarthy (Moxie Pictures)
Edit: Fiona Fuchs
Event production: BrandBase