The leadership school for leaders who don’t like leadership schools.
THNK wanted to launch their refreshed brand with their very first multi-media campaign. With plenty of examples of poor leadership, we figured we’d kill two birds with one stone: poke a little fun at bad leaders and share THNK’s idea of good leadership.
Creatives: Maarten Gooskens, Tom Rentmeester, Jan-Willem de Man Creative director: Frenkel Schönfeld
Design: Niek Kessels, Jesse Walenkamp, Nick Pluijmers
Motion: Martijn de Beurs
Sound: Feike de Wit (Sound Circus)
Agency: Dawn