Pension to
the People

At what age do you start thinking about retirement?
Too late, usually. That’s why online bank Brand New Day is putting a new generation of retirement savers in the spotlight with their brand new campaign “De Nieuwe Pensionado’s”.

The campaign shows real people, from the famous to the everyday, and their reasoning behind planning their retirement on time. We did away with playing golf, doing cruises and other retirement tropes and offered modern, realistic and optimistic look at the future.