Stories at Dawn

Dawn is an ad agency with copywriting craft and storytelling at its heart. We decided to strengthen our creative profile by creating a social campaign for ourselves: Stories at Dawn.

Stories at Dawn is a bi-weekly social format of short stories to start your day with. The opposite of a bedtime story, if you will. Posted at the crack of dawn.

From sci-fi to absurdism, thriller to political manifesto and from romantic comedy to poetry. We gave the stories a soft and pleasant colour palette based on a range of sunrises, making sure you wake up slowly but surely.