The smartphone
that blew up big

Back in 2016, I created the global launch campaign for the new Samsung Galaxy Note 7, which was - back then - the biggest, most sophisticated smartphone on the market.
In other words, it’s not just a big smartphone, it’s a Smartphone that Thinks Big.

Little did we know, that only weeks after the launch, these nifty devices started spontaneously combusting in people’s cars, pockets and purses.