Lease,
load,
release.

As part of their new cell phone plan, KPN offered people the opportunity to lease phones instead of buying them and asked us to explain that to people in a somewhat creative way. Sure, we said.

We opted for an artful approach with the product at the centre. The film was directed by Crabsalad who created all the visual effects in-camera, using the actual phone screens.

Creatives: Frenkel Schönfeld, Jan-Willem de Man
Creative director: Job van Dijk
Directed by: Crabsalad (Bob Stel, Merijn Verhagen)

Credits

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