Moves with life.
Uber doesn’t create technology for technology’s sake. There is an actual human need behind it. The need to share your ride with your loved ones. The need for making multiple stops, or request a trip for someone else.
In Uber’s first ever unified EMEA campaign that ran in 60 markets, we set out to show just that. Because technology is only meaningful when it moves with life, wherever life is moving.
Sr Creatives: Frenkel Schönfeld, Renée Lam
Creative directors: Rey Andrade, Laura Visco
Director: Natalie Rae (Object + Animal)
Edit: Amanda Jay
Production: Matt Marty
Agency: 72andSunny